Board of Directors

WeROCK Board of Directors

Officers

Keith Arthur

President

Joined WeROCK 2017

9x Marathon Finisher
RRCA Certified Run Coach

Keith is a RRCA certified Run Coach, triathlete, and avid cyclist. Keith joined the WeROCK program in 2017 as a parent of a runner and the following season officially joined the coaching team as an Assistant Coach for the AVMS team. In 2019 Keith became the Head Coach of the AVMS until 2025. Since Spring of 2024 he has been on the Board of Directors as the Director of Technology and was elected as President of the WeROCK Board of Directors in July 2025. He has had 3 of his 4 children go through the program and is inspired by the lasting life changes he's witnessed first hand running along side our community's youth!

Melanie Smith

Secretary

Melanie Smith brings a wealth of experience in the nonprofit sector, having served as the Executive Director of a local sports league for youth and adults with developmental disabilities. Her work in this field has deepened her commitment to creating inclusive opportunities for all individuals, especially in sports, where confidence, teamwork, and personal growth can flourish.Melanie’s passion for running began as a way to spend quality time with her daughter, and over time, it became a transformative experience that has not only strengthened their bond but also deepened her belief in the power of sports to build self-confidence. She is a strong advocate for WeROCK's mission to help students develop confidence and resilience through running, and she is excited to continue supporting the organization in her role as Board Secretary.Her dedication to both the nonprofit sector and to fostering inclusive athletic opportunities makes her an invaluable member of the WeROCK team.

Gina Hilton

Treasurer

Board Members

Dr. Jon Minor

Medical Director, Training Programs

Susan Crocket

Legal Director

Jona Williams

Marketing and Fundraising Director

Joined WeROCK 2015

1x Marathon Finisher
100+ Half Marathon Finisher

Coach Jona is an athletic leader, board member, and passionate WeROCK activist who has dedicated countless hours to supporting and inspiring young runners. Jona’s journey with WeROCK began as a proud parent, cheering from the sidelines as her daughter participated in the program. What started as encouragement quickly grew into deeper involvement, as Coach Jona recognized the powerful impact the program had on students’ confidence, discipline, and perseverance.

An accomplished athlete, Coach Jona has personally completed over 100 races, bringing firsthand experience, resilience, and a deep understanding of endurance sports to coaching. Driven by a love for athletics and a belief in the mission of WeROCK, Jona stepped into the role of Coach. Since then, Coach Jona has continued to lead by example, bringing energy, compassion, and commitment to every practice and event.

In addition to coaching, Coach Jona proudly serves as a member of the WeROCK Board of Directors, helping to guide the program’s vision and ensure its continued growth and success. Whether guiding runners through their first few miles or celebrating the triumph of crossing a marathon finish line, Coach Jona is dedicated to helping each participant discover their strength and potential.

As both a mentor and motivator, Coach Jona has become a vital part of the WeROCK family—fostering not only physical endurance but also resilience, teamwork, and a lasting sense of community among young athletes.

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