WeROCK Privacy Policy

Effective Date: 12/1/2025

1. Introduction

We Run Our Community’s Kids (“WeROCK,” “we,” “us,” or “our”) is a youth running and leadership development nonprofit.
We are committed to protecting the privacy of our participants, parents/guardians, alumni, volunteers, donors, and website visitors.

This Privacy Policy explains:

What information we collect
How we use it
How we protect it
Your rights and choices

By using our website, participating in our programs, or providing us with personal information, you agree to the practices described in this Policy.

2. Information We Collect

A. Information You Provide Directly

We may collect information when you:

Register a child for the program
Complete forms (online or paper)
Make a donation
Join our newsletter
Submit photos or stories
Contact us by email or phone

This information may include:

Parent/guardian name
Parent/guardian email and phone
Child’s name and grade
Emergency contact information
Medical notes voluntarily provided
Payment information (processed securely through third-party providers)
Photos and videos when permission is granted

B. Information Collected Automatically

When you visit our website, we may automatically collect:

IP address
Browser type
Device information
Cookie data

We use this only for website functionality and analytics.

C. Children’s Information (COPPA Compliance)

We do not knowingly collect personal information directly from children under 13 without verifiable parental consent.
All communication emails must be provided by a parent or legal guardian.

If a child provides us information without parental permission, contact us and we will remove it promptly.

3. How We Use Your Information

We use personal information to:

Communicate with parents/guardians about practices, races, events, and updates
Send newsletters and Giving Tuesday announcements
Process donations and provide receipts
Manage team rosters, attendance, and emergency contacts
Celebrate athlete achievements and alumni updates (with permission)
Improve our programs, website, and communication
Maintain safety and compliance with legal requirements

We do not sell, rent, or trade your personal information with any third party.

4. Email & Communication Practices (CAN-SPAM Compliant)

We may send:

Program updates
Event announcements
Newsletters
Giving Tuesday or fundraising messages
Alumni news
Safety/operational notices

Every email we send includes:

Our organization name
Our mailing address
An unsubscribe link or instructions

You may opt out at any time by following the instructions in the email or contacting us directly.

5. Photos, Videos, and Media Permissions

We use photos and videos to highlight runners and promote the program.

We only publish a minor’s image when:

A parent/guardian has provided media consent in the registration process, or
The image is taken at a public event where individuals are not personally identifiable

Parents may revoke consent at any time.

6. How We Share Information

We may share limited information only with:

Coaches and volunteers for operational purposes
Payment processors (for donations and fees)
Website or CRM service providers

All third-party providers are required to protect your information.

We never sell or share personal information for marketing by outside organizations.

7. Data Security

We take appropriate technical and administrative measures to protect personal information, including:

Secure databases
Role-based access
Encryption where appropriate
Limited access to staff and volunteers
Regular review of data practices

No system is 100% secure, but we follow industry standards to safeguard information.

8. Your Rights & Choices

You may:

Request access to your information
Correct or update your information
Opt out of email communications
Request deletion of your personal information (subject to legal or safety requirements)
Withdraw photo/media consent

Parents/guardians may request changes or removals of their child’s information at any time.

9. Data Retention

We retain information for as long as needed for:

Organizational operations
Legal and tax purposes
Archival alumni records (names, graduation year, achievements)

We honor deletion requests unless the information must be retained legally.

10. Links to Other Websites

Our website may link to third-party sites (race registration, donation platforms).
We are not responsible for the privacy practices of those providers.

11. Updates to This Policy

We may update this Privacy Policy from time to time.
The “Effective Date” at the top will show the latest version.

12. Contact Us

For questions, corrections, or privacy requests, contact:

WeROCK – We Run Our Community’s Kids
27467 Iris Ave
Mission Viejo, CA 92692

info@werunockids.org