My name is Keith Arthur I am the head coach of the WeROCK AVMS team. This season will be my fifth year as a parent of a WeRock runner and Fourth year as a Coach at AVMS. I’m an RRCA Certified Run Coach, triathlete, and avid cyclist. I have completed multiple half and full marathons thanks to WeRock, and regularly participate in 100 mile cycling events (Centuries), and triathlons across California, Nevada, Utah, and Colorado.

My History with WeRock

I was introduced to WeRock in 2017 when my son was in 7th grade and was immediately inspired by the program and its mission. After witnessing the positive mental and physical growth being experienced by so many kids, including now two of my own children, I’ve become a firm advocate for this amazing program and the lifelong positive influence it can have. It’s incredible to see what our youth are capable of when they realize that small incremental changes and hard work can produce massive achievements they will carry for their entire lives.

Favorite WeRock Events

My favorite WeRock events are the Citrus Heritage Half Marathon which has traditionally been our first half marathon of the season and the 20 Mile qualifier, which after months of grit and sweat the kids prove they’re ready to take on the OC Marathon. It is truly inspiring to see the kid’s confidence soar as they cross the finish line after a milestone 20 mile run.